15 years across consulting, M&A, and revenue operations. I take on the work most founders carry alone — the messy middle between strategy and execution.
I work as a fractional director / operator embedded with founders and leadership teams. Less deck-making, more execution. I assess what's broken, design the fix, and implement it end to end.
Business transformation, post-acquisition turnarounds, organizational design, and operational governance for high-growth companies.
Director of Marketing, Director of BD, Chief Client Officer-level work — embedded with the team, not just advising from the outside.
Workflow design, SOP libraries, performance frameworks, and the documentation that lets teams execute without you explaining every step.
The challenge. New ownership acquired a Houston oil & gas manufacturer with a stalled revenue engine, inconsistent sales process, and weak operational governance. They needed a transformation lead who could go beyond strategy and actually run the work.
What I built.
Outcome. +40% revenue lift in year one without expanding overhead.
The challenge. Build country-level operations and support Southeast Asian expansion for a high-growth IT healthcare SaaS platform during a critical scaling period.
What I built.
Outcome. Practo is now valued at $700M+. The ops infrastructure I built supported the team through the next phase of scale.
The challenge. Build a property management firm from the ground up — operations, team, systems, processes — and scale it.
What I built.
Outcome. Grew from 12 units to 100+ during my direct engagement, and now 500+ units. My agency continues to support the team.
Broader real estate work: ongoing consulting and operational support for agents and teams at RE/MAX and Keller Williams, plus Re-viv (Bay Area coliving CRE) and Bennett Realty.
Sourcing, market research, target identification, owner outreach, due diligence, and post-merger integration — across 10+ sectors and cross-border deals. I work alongside the investment team, not adjacent to it.
Sector mapping, target identification, lead qualification, and pipeline development for PE, VC, and M&A firms.
Investor outreach, materials development, capital raise coordination, and IR support for founders through raise cycles.
Parent / baby-co transition management, operational integration, and the operating-partner work that turns deals into outcomes.
The challenge. A Canadian M&A consulting firm needed embedded buy-side research support across multiple active mandates — sector mapping, target identification, and qualified outreach.
What I delivered.
Embedded with a consulting firm executing a cross-sector buy-side acquisition strategy. Active focus on dental practice acquisitions, with additional pipelines in other industries.
Supported an HR / background check operator in identifying and pursuing acquisition targets in adjacent HR-services and compliance-tech verticals. Market mapping, target lists, owner outreach, and qualification.
Investor outreach and property pipeline development for a PE firm raising new capital while building a pipeline of acquisition-ready real estate assets.
Buy-side research and target sourcing for a client building a portfolio of acquired eBay-based e-commerce businesses. Operator screening, financial review, and seller outreach.
I rebuild revenue engines end-to-end. Pipeline, CRM, paid acquisition, outbound, enablement, comp design — the full stack, not just the parts everyone wants to own.
Multi-channel BD, enterprise sales, high-ticket closing, setter / closer team buildout, scripts, objection handling, and accountability systems.
LinkedIn paid acquisition, outbound email infrastructure, social media management, and full-funnel demand generation across B2B verticals.
Pipeline systems, GoHighLevel, Salesforce, HubSpot, Pipedrive — built clean from the start or rebuilt from chaos.
The challenge. An industrial equipment seller (CNC machines, laser cleaning & cutting, bending machines) needed a complete rebuild of their B2B sales motion. Outbound was inconsistent, qualification was poor, and close cycles were too long.
What I built.
Outcome. Sales scaled dramatically without expanding the cost base.
Multi-channel business development at a leading legal & compliance SaaS platform — LinkedIn + email + outbound calls into Fortune 1000 legal and compliance teams.
Director-level marketing and business development across multiple US service businesses. Built scalable demand-generation systems, hired and trained sales teams, and produced executive-level revenue infrastructure.
Most consultants give recommendations. I implement them. Here's the engagement pattern I run with every client.
Two weeks shadowing the work, talking to your team, reading the numbers. No assumptions, no decks — just listening.
Map what's broken, prioritize the highest-leverage fixes, and align with you on what we'll change and what we won't.
I do the work. Workflows, systems, hires, scripts, dashboards — whatever the fix requires. Not just the slide explaining it.
Document everything, train the team, and exit clean. Your operation should run better when I leave than when I arrived.
Download a PDF with case studies, deal experience, education, and references — same content, shareable format.
JC is great to work with — smart, organized, and efficient. She gets tasks done quickly and to a high standard. You can throw JC into any task and she figures it out.
Joy is extremely knowledgeable about the US wholesale real estate market and in general business systems and processes. Pleasant to talk to, committed to quality.
Fantastic work. I highly recommend her. Only ending the contract to switch her to my other company.
JC assisted me in a project for almost 5 months. She is very professional and easy to communicate with. Reliable, clear communicator, solution oriented.
Consulting, M&A buy-side support, or a full revenue-operations rebuild — send a short note about what you're working on and I'll come back within a day.